What We're Reading
Small Business Marketing Guide: Everything New and Existing Businesses Should Know About Acquiring New Customers
Aug 17, 2020
When you're a new or small business that doesn't have the funds or other resources for a full-scale marketing plan, what's there to do?
Small Businesses Are Overspending On Marketing. Here's Why!
Sep 4, 2020
Running your own small business is a dream come true for many. But 2020 has turned many ambitious entrepreneurs’ dreams into inescapable nightmares.
4 Digital Marketing Hacks That Grow Your Small Business
Sep 2, 2020
Your social media posts only earn a handful of likes every day, maybe a comment or a share if you’re lucky. Then, one day, you hit a chord with your audience, and suddenly, your post is spreading like wildfire.
Three Reasons Small Business Recovery Relies On Customer Retention, Not Acquisition
Aug 21, 2020
In neighborhoods across the country, small businesses tie the community together. They serve as gathering places for friends and celebrations and provide jobs to the locals and character to their neighborhoods.
Marketing to Humans: 5 Ways to Be More Personal in Your Digital Marketing
Sep 14, 2020
We might be B2B or B2C, small business or enterprise, local or global, startup or mature. But there’s one thing all of our businesses have in common: Our target audience is human.
Tips to jump start your online marketing
Sep 14, 2020
Revisit your brand and marketing strategy to establish an online presence that is strong and effective. Let your community know you are there.
Why small business owners need to own marketing instead of renting it
Sep 24, 2020
Odds are this question has crossed your mind at one point in time if you’re a small business owner: “Should I hire someone in-house for marketing or continue to seek outside help?”
Google Launches Mini-Site of Holiday Marketing Resources
Sep 29, 2020
Google launches a hub of holiday marketing resources to help marketers reach customers across Search, Shopping, and Maps.
As small-business owners try to survive the pandemic, experts share this advice
Oct 1, 2020
Jill Justin had to think fast when the coronavirus pandemic hit. As the owner of Jill Justin Dance Alliance in Middlesex County, New Jersey, she went from having close to 500 students taking classes seven days a week to shutting her studio doors.
7 Proven SaaS Marketing Strategies for Lead Generation
October 1, 2020
The SaaS industry is highly volatile. Some say its anything but static. Those of you who are in the SaaS space would think this sounds like an understatement, right?
10 Reasons why SEO is crucial for any Small Business
Oct 6, 2020
October 6, 2020 10 Reasons why SEO is crucial for any Small Business By Sadie Miller in Business SE Optimization Many small business owners feel that search engine optimisation (SEO) is only for big brands. However, SEO is an important element to keep every size and type of business afloat in this highly competitive digital world.